The Right Chatbot Amplifies Customer Experiences with Eliav Cohen
On this episode of the AI for Sales Podcast, Chad is joined by Eliav Cohen, chief hot air balloon pilot and founder of The Bot Lab. Having Helium and Drift, the top chatbot platforms in the world, Eliav and his company help organizations set up AI chatbots to deliver amazing customer experiences. He explains all about preventing gated content, integrating chatbots to a website, and the optimal functions of chatbots with AI. He also shares how he got into hot air ballooning and how it shaped his current approach to business. Finally, Eliav discusses how third-party organizations work with governments and top AI systems to make sure that AI sticks to what it's supposed to do.
Listen to the podcast here:
- First experience with hot air ballooning
- The idea of "intent decay"
- Setting up a chatbot
- Why chatbots don't really need to answer every question
- Making sure AI systems don't make decisions on their own
Eliav: “If you're a marketer and you're reading an article about something, typically the content that's been created is specifically for your use case. They're putting it on that site knowing your use case, who the audience is, and that's why you're interested.”
Eliav: “When people ask those questions, no live person should be answering those. That's the value of a good chatbot. Now, for B2C that's what it should do. But for B2B it should be 'does it integrate with this?' If you can answer that question, there's no reason to have a live person because it should understand the intent and go to book a meeting.”
Eliav: “You're going to get a bunch of random questions and you probably should have an AI that answers those questions. The more niche that article is, when you're talking about whether it's a piece of sponsored content or it's an earned media article, being able to chat on that and ask those two or three qualifying questions makes it then worth it.”
Learn more about Eliav and connect with him in the links below: