AI-Powered Marketing Solutions at the Click of a Button with Eris Verne
On this episode of the AI for Sales Podcast, Chad is joined by Eris Verne, Founder and CEO of Alfinder. While many agencies offer marketing suggestions based on patterns, Eris's company provides clients with marketing channel recommendations based on end user behaviors.He explains how they use AI with their web app to offer up marketing channels which are best for your specific context and audience with the click of a button.Alfinder offers on-demand strategies when you enter your company info like budget and type of product and returns selected channels like Google Ads, Facebook Ads, Twitter Ads which are ready for your implementation.
Listen to the podcast here:
- Wanting to be plastic surgeon but ending up coding
- Using AI to recommend the most effective marketing strategies
- A web app that returns budgeting solutions for marketing channels
- AI offers improvements using decentralized business processes
Eris: "We gathered the data, again 'bypassing' the conventional way of gathering data using my previous experiences, and through that, we are able to provide any type of business, mainly B2C ecommerce businesses, with the best marketing strategy and the best audience that they can get in front of them."
Eris: "We analyze the behaviors of the end users, see exactly what they like and, at that point, it's a no-brainer to connect these people is going to like this brand or this product or they are more into this type of spending."
Eris: "The decision-makers on the top, the ones who are deciding what I see on each platform or what I buy, is decided based on AI, whether it's a recommendation engine or similar... so it's better to have the businesses also get shown where the AI is going."
Learn more about Eris and connect with him in the links below: